Domino’s Business Strategy Misses a Critical Step in Adapting to a Difficult Economy

Domino is a set of 28 small oblong blocks, each bearing a number of dots resembling those on dice. They are used to play games in which players build lines of dominoes whose value is equal to or greater than the sum of the values of the pieces on both ends of the line already laid down. The name is derived from the Latin dominus, meaning “lord, master.” In modern times, the word has retained its authoritative undertones and is often used by individuals, organizations and businesses seeking to project a sense of strength and expertise.

The most basic domino variant, Block, is played with a double-six set. These tiles are shuffled and arranged into a stock (also called a boneyard). Each player draws seven dominoes, with the remainder not used. The first player places a tile on the table which starts the line of play; each player then alternately extends it with one matching domino at either end. A player who cannot do this passes. The game continues until one player wins by playing their last domino, or until the line of play is blocked, in which case it is over.

For more complex games, dominoes can be “extended” by adding additional numbers of spots to the ends of the existing tiles. The most common extended sets include double-nine, double-12, and double-18, which allow for the maximum of 55, 91, and 190 dominoes, respectively. Larger sets could theoretically exist, but these are rarely seen in play and would make the game difficult to manage.

While Dominos’ strategy of diversification is an effective way to attract customers, this company misses a fundamental thought process that every product, team and organization goes through a cycle of birth, growth and decline. It is important for a company to understand how to use this process to its advantage.

In order to avoid the same fate as many other retailers that have struggled to survive in the wake of the Great Recession, it is essential for companies to take steps to adapt and innovate. By embracing change, these businesses can transform their business models and find new ways to serve their customers. In this way, they can avoid the same fate as many of their competitors and remain relevant in the future.

The first step in this process is to identify the core problem that needs solving. In the case of Dominos, this was customer satisfaction. This meant going out and speaking to their employees to find out what was really causing problems and then making changes that would improve customer service. By addressing this problem, Dominos was able to increase customer satisfaction and continue growing. This process of innovation and change is what will allow Dominos to keep up with the competition in the future.